myMedSpa Client App
Browse, book, and be notified when your provider is on the way.
The Project
Role | Responsibility
UI design, UX design, prototyping, design system, coordinating with developers, engineers and management
Tools
Figma, FigJam, Google Sheets, Google Meet, Ionicon, Google Docs
Scope
Solo UX | UI designer
About the Product
The myMedSpa client app allows med spa clients, new and returning to browse services in their area, book appointments, select their providers, manage their services, and track their provider on the way.
Users browse services based off their unique market.
The Problem
Beginning of the scheduling flow.
Backstory | Originally starting as an app to connect life insurance customers to healthcare professions such as nurses and phlebotomists, the Client app evolved into a guest-styled shopping experience, instead of solely helping clients manage limited appointments.
Function + Retention | This app was a perfect way for me to find the cross-hairs of what the business wanted (client retention) and what the user wanted (ease of function! Get in and out, schedule your appointment and get on with your life!)
How Can We Measure Success?
Client retention.
Simplicity of scheduling an appointment.
User and Business, hand-in-hand
Features for user retention: Shop-like home page, saving services.
Retention
Vital to business was finding a way to keep users returning to the app- a tall order since the primary function of the product was to simply book an appointment and get on with you day. A perfect function in the eye of the user is ease of getting the job taken care of quickly and smoothly, and exiting the app.
Creating the app to include a browse local service feature and being able to save those interesting services without booking was just the ticket. Just like adding t-shirts to a shopping cart, it gives users something to do within the app without committing and an ability to save their interests where it will be retained for them.
Ease of Function
Not to be forgotten- the primary function of the Client App is to help users book appointments with the providers of their choice. From the very prominent CTAs on the Service Detail pages, the user will be ushered through the appointment booking flow, with a clear happy path. The users may also book through selecting the provider and time of appointment without officially creating an account, allowing new users to genuinely interact with the app without creating an account with yet another company.
Scheduling flow that users can move through without creating an account.
Day-of-appointment for a user prompts them to track their provider’s progress as they travel and to verify their ID upon arrival.
The Design System
Dubbed “Twiggy” for it’s fashionable color palette handed off by myMedSpa’s graphic designer, this robust and highly organized 20-page design system was the mother-load of all things UI across The Portal, but also into the Client and Provider apps for brand continuity. All color way combinations were accessibility tested, with friendly and elegant typography. This design system was the first thing I built for Haled, as I understood the importance of consistency across products and having a genuinely inspiring tool kit.
Reflection
Main Challenges
I designed this app per the requests of the business, but was not able to conduct any user testing to iterate on and grow the product from.
Highlights
Solving varied problems within the same product | It’s always a joyful slam-dunk when you feel like you’ve solved multiple problems without anything having to flex.
User forward, always | I think the product nails an intuitive user flow, ushering them from start to finish organically and simply.